Even web professionals still keep a «100% paper» tool, very old school, which dates back to the 2nd century BC: the business card. As necessary in the professional world, as is the pen or the computer, name cards remain a key tool for businesses and entrepreneurs alike.
In a world where we use less and less paper, something makes us appreciate these little pieces of cardboard even more.
Business cards do not only display the simple coordinates of a person or a company. It also represents his personality, values, and legitimacy.
As such, in a two parts article, we will be providing 13 tips that will help you design an original, professional and modern business card.
1 – A business card that meets standards
There is nothing worse than name cards that don’t fit in the wallet, that’s why it is essential to stick to the standard dimensions.
Avoid round formats (they don’t fit anywhere) or “too large” formats that encourage people to fold/throw away your card.
- The most common format for business cards is 8.5 5.4cm (which corresponds to the size of a credit card).
- If you really want to play with dimensions and to improve the originality of your business card, you can opt for a 6x6cm square format.
2 – Opt for an “ergonomic” business card with easy and hierarchical reading
- Don’t overload your business cards with information.
- Do not use fonts that are too small, too colorful, or difficult to read. It is always difficult to force people to take out their glasses to see the information on your card.
- Avoid fanciful fonts: they may seem fun, but they are not everyone’s taste and may taint legibility. Also, stick to the same font (no more than 2 different fonts).
- Also, remember to properly prioritize the information: a larger font must only be used for important elements.
3 – Essential Business Card Information: What? Who? How?
First, point out:
- the name of your company,
- your first and last name,
To differentiate yourself from the competition, you can mention your “baseline”, which is your company’s value proposition.
To reinforce the impact of your business card, include your mobile number, and the URLs of your profiles on social networks.
4 – Use both the front and back of your business card
Your business card information should be readable and airy.
So how do you put more information on your business card?
The solution is simple: use both the front and back.
This will allow you to bring in more things, or simply to better highlight a single item on one side (for example, your company logo).
The key idea here is to match your design and layout so that your business card is readable, recognizable, and professional.
5 – Maintain the visual identity of your business card
There is no business card with your company name written in Wordart…
Ensure the quality of your logo and the overall consistency of the design with your graphic charter. You have to make your customer familiar with your brand.
Remember, however, that the business card is not a fair contest: sometimes the business cards we are given are so out of the ordinary that we do not even know how to read them!
6 – Choose a style that represents you
Your business card must instantly communicate the activity of your business, the concept of your brand.
Also, a well-chosen style can make the difference between a business card stored in a wallet and one thrown in a wastebasket.